Overview

In this position, you will drive awareness, demand, and adoption of products that are solving the world’s most complex challenges. Additionally, you will collaborate with other teams to create product positioning, messaging, and value propositions, execute campaigns such as go-to market strategies, all while working for a company that is committed to science, sustainability, community, education, research, and positive change.

This team supports a suite of products that address needs across a number of different markets. As a Product Marketing Manager, you will be part of a talented cross-functional team of dynamic and passionate Product Marketing Managers and Product Managers who help drive and inform customers of the latest and greatest geospatial technology, developed by Esri

The Professional Services division is the consulting and implementation arm of Esri. We break ground in new markets, push the technology envelope and ultimately deliver transformational solutions to high profile clients worldwide. The Professional Services organization is comprised of nearly 1,000 talented business and technical professionals who strive every day to help our users be successful.

Responsibilities

• Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing
• Spearhead the communication strategy for crucial changes in product functionality, lifecycle, and pricing, both internally and externally
• Lead, coordinate, and execute global product release activities, internal communications, and multi-channel enablement
• Collaborate with product management and engineering teams to distill key features and capabilities into messages that drive global awareness and adoption
• Craft and develop materials to educate prospects and users; including web pages, emails, videos, case studies, press releases, and product resources
• Understand user and buyer persona needs to create personas, positioning, and value-based messaging for products in your portfolio
• Provide insight into competitive capabilities
• Develop and monitor Key Performance Indicators to measure product performance and usage

Requirements

• 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
• Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
• Strong interpersonal skills; thrives in a cross-functional team environment
• Understanding of marketing technology and common marketing concepts
• Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
• Ability to exercise good judgment within defined procedures and practices to determine appropriate action
• Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10% for strategic meetings, events and/or tradeshows
• Bachelor’s in business, marketing, GIS or related field

Recommended Qualifications

• Demonstrated ability in releasing, promoting, and growing innovative technology products
• Experience communicating and presenting strategic plans to leadership
• Experience driving or influencing process improvements
• Experience in Geographic Information Systems (GIS) or geospatial technology
• Experience in fields like Maritime, Bathymetry, Transportation, Utilities, or Cartography
• Master's in business, marketing, GIS or related field

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